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And we’re obsessive about it.

We want to leave absolutely no margin for error. That way, we’re sure that you’ll get
exceptional quality tyres. The kind that let you safely put your vehicle through its
paces, and fully enjoy its great potential.

But we can only rest easy by being obsessive about every phase,
every step of the way.

From microscope to motorway

1. The nitty-gritty: raw materials.

First off, we make sure that every ingredient that goes into
the tyre is of the best quality. If we can’t find materials
that make the cut, we create them.

2. Building up.

We make sure that the entire tyre-building process proceeds
according to our strict specifications. Often that means
constructing our own machines to get the quality
that we insist upon.

3. Testing, testing, 1-2... billion km.

We have a lot of endurance and longevity tests. (They
cover 1.8 billion km per year). Both in the lab and on
the roads, too. This means that you get the exceptional
performance you’ve come to expect from MICHELIN.

It all boils down to this:
We obsess over the details, so you can rest assured that you’re getting the best.
Giving you the confidence of great handling and, of course,
more fun for your drive.

We test your tyres seriously
(also to make sure that they’re fun to drive)

You demand a lot from your tyres. That’s why we do, too.

  • 11.000billion

    Calculations per
    second are generated
    in our testing.

  • 1.8billion

    Michelin tyres complete
    one full circuit of the
    planet every 12
    minutes in endurance
    and longevity testing
    – 1.8 billion km a year.

  • 75,000

    For cars alone,
    75,000 driving tests are
    conducted every
    year covering
    100 million km.

  • -30 to+50ºC

    Testing takes place in
    temperatures ranging
    from -30 to +50ºC
    and speeds of up
    to 450 km/h. So you’ll know that your tyres will be able to handle everyday conditions without even thinking about it.

Savoir-faire: the brains behind the quality