Why choose us? Because you get everything you need, in every tyre.
We know that you expect a lot from your tyres.
Actually, you want everything from them.
Because you know that the road is full of surprises and crowded with other drivers.
But in our physical world, tyre performance characteristics don’t actually like to work together.
(Yeah... you could say they’re sort of self-centered)
It’s good to know that with MICHELIN, you don’t have to choose between characteristics: you can have them all.
We study your tyre usage and driving needs, locally and around the world.
We develop and combine the 200 and more elements that constitute your tyre.
We create many designs and use simulations to choose the best tyre concepts to be developed.
We test our tyres over 1.8 billion km per year (that’s 1 lap of the world every 12 minutes).
We expertly build each tyre and invent our own machines if needed.
Because choosing tyres that last longer saves you time and money. Isn’t that what we all expect from a great value purchase?
Discover our ongoing commitment to uncover better understanding of driving usage to develop tyres that deliver MICHELIN Total Performance.More on The Road Usage Lab
MICHELIN Total Performance is the result of our 125-year obsession with improving mobility and our long-standing partnerships with world-leading institutions and academic teams.
We take our findings from our global research centre and from the toughest lab ever – motorsports – and apply it to your day-to-day tyre.
Find out how we can create a tyre that covers all your needs in one.
Tyre characteristics such as fuel saving, longevity and quiet ride are key for everyone’s future. That is why we have been creating green tyres even before any standards were in place and why our worldwide technology centre continually investigates new approaches in sustainability.More on sustainability
We are a global company founded in 1880 providing tyres in over 170 countries.
We make tyres locally for your specific needs and road conditions in one of our 69 production facilities.
Our 114,000 employees are committed to making safe and relevant tyres for you.
We are leaders in innovation and sustainable development for the mobility of people and goods.