TAKE THE SMART ROAD. TAKE CONTROL OF YOUR SAFETY

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ROAD SAFETY STATISTICS AT WORLDWIDE LEVEL
IN A YEAR
1.3 million
lives lost on roads
in 2010
IN A week
7,500
work-related
driving deaths

& 100,000
injured
IN A day
3,000
road deaths
every day
ROAD SAFETY STATISTICS AT EUROPEAN LEVEL
36,721
deaths in the EU in 2008
due to road accidents
(23 countries).

What is the cost?
180 billion dollars 2004 annual cost
Road fatalities
00.00%are aged 25-48
00.00%are aged 65+
No. 1 cause of deathfor people aged 15-29
00.00%are drivers
00.00%are passengers
00.00%are pedestrians
Human factors
and road safety

What are the consequences
of driver behaviour on road safety ?

Human factors and road safety
93% of accidents inVolve
at least some human factors
Others include
ROAD environment and vehicle
TIREDNESS in 10-20% of accidents
MOBILE PHONE FIVE TIMES THE RISK
of accident
ALCOHOL 25% of ROAD DEATHS IN EUROPE
SPEED
5%faster
=
10%HIGHER CRASH RISK
facts on
road hazardS

Some dangers are not what you expect.
Discover a few surprising facts.

On wet roads
30%of accidents
Did you know?! 99% of which occur with very little water
On dry roads
70%of accidents
During day time
64%of road deaths
At night
36%of road deaths
Urban areas
60%of accidents
at low speed

43% occur in urban areas, on dry roads
Rural areas
40%of accidents
On bends
25%of accidents
Straight roads
75%of accidents
My tyres,
my safety

Poor quality or poorly maintained tyres
can contribute to risk. Discover the importance
of tyres in preventing accidents.

importance of tyres in braking phase
FOR VEHICLES WITHOUT ANTI-LOCK BRAKES (ABS)
REACTION TIME 1.1 SECONDS = 15m
BRAKE ACTIVATION 0.7 SECONDS = 10m
= 15m at 31mph
= 10m at 31mph
Braking distance
IN 50% OF CASES Tyres are the only factor which can
reduce the severity of the impact
importance of tyres
37% OF TYRE-RELATED ACCIDENTS
ARE CAUSED BY POOR MAINTENANCE
65% OF MOTORISTS DRIVE
ON UNDER-INFLATED TYRES
12% OF CARS RISK TYRE FAILURE
tyres are
KEY TO SAFETY
Good tyres perform well on both wet and
dry roads, and offer better grip on bends.
So choose carefully. More safety tips at: www.michelin.co.uk
Close

Sources

Challenge Bibendum report “Let’s drive safely! The new stakes for road safety” -
Global status report on road safety (World health organization) -
European commission road safety-DEKRA study -
Verkehrsunfallforschung (VUFO) and Technische Universität Dresden -
Laboratoire Accidentologie de Biometrique et d’étude du comportement humain -
MICHELIN SECURIZ’MOIS

More safety tips at www.michelin.co.uk