In 1985 Bibendum shared the limelight with secret agent 007 James Bond in the film 'A view to a kill' where Bond is trapped in a Rolls Royce pushed into a lake, but manages to escape and survives the prolonged immersion by breathing air from the car's Michelin tyres. Four years earlier, Michelin products played a starring role in the James Bond film 'For your eyes only' where the hero escapes in a Michelin-shod 2CV performing a high speed chase and death defying leap across a mountain gorge to evade capture. Serious things also happened in this period! Visit the links below to find out more.