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An image of an advertising poster from the 1905 - 1911 period. It shows 'Sir Bibendum' as a knight with a jousting pole and shield. The caption reads "My strength is as the strength of ten because my rubber's pure" a dig a competitors of the period.

Over 100 years at the forefront of progress
Our story has taken over 100 years to tell. Follow our progress through each decade by clicking on each heading below.
1905 - 1914 Bibendum arrives in the British Isles
1915 - 1924 Roaring through the 1920s
1925 - 1934 British production starts at Stoke-on-Trent
1935 - 1944 On the road to victory
1945 - 1954 Bibendum bounces back
1955 - 1964 Bibendum sweeps all before him
1965 - 1974 Swinging through the Sixties
1975 - 1984 Bibendum beats inflation
1985 - 1994 The X revolution rolls on and on
1995 - 2005 Into the New Millennium