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LONG LASTING TYRE PERFORMANCES

For decades, Michelin has been committed to developing and improving our tyre performances.

We continue this with our latest innovation, MICHELIN Primacy 4 and MICHELIN CrossClimate ranges, providing safety from new until worn(1)

TYRES WEAR DOWN. SAFETY DOESN'T HAVE TO.

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MICHELIN COMMITMENT

We are committed to provide safety to drivers when the tyres are new, even when they are worn(1), thanks to our latest innovations, MICHELIN Primacy 4 and MICHELIN CrossClimate+

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SUSTAINABLE AND WINNING CHOICE FOR CONSUMERS

  • Save time and money by replacing tyres only when they are fully worn(*)
  • Reduce fuel consumption thanks to decrease of rolling resistance
  • Minimize environment waste(2)

MICHELIN CrossClimate +:

SAFE WHEN NEW SAFE WHEN WORN IN EVERY WEATHER CONDITIONS(3)
Mobility on snow even when worn(4)

Learn more about MICHELIN CrossClimate+

MICHELIN Primacy 4

SAFE WHEN NEW SAFE WHEN WORN (5)
Outstanding wet braking performances when new and even when worn (6)

Learn more about MICHELIN PRIMACY 4

OUR WISH FOR THE TYRE SECTOR

Introduce mandatory used tyre tests, in addition to current tests on new tyres

Do not replace tyres before their legal limit for:

  • avoiding unnecessary consumer spendings while ensuring their safety and quality over time
  • and thus protect the environment.

Indeed, while the legislation in most countries sets the legal wear level at 1.6 mm(7), some manufacturers recommend to anticipate the tyre change at 3 mm.

We therefore wish to fight planned obsolescence.

OUR COMMITMENT: LIMIT THE ENVIRONMENTAL IMPACT

The Michelin strategy is to develop sustainable mobility solutions by limiting the environmental impact of our products and our production activities.

We calculated that every year in Europe, if all tyres were used up to the legal limit of 1.6mm(7):

Nearly
1 2 8
million
tyres would
be saved(2)
That is to say
€ 6.9
billon(8)
EXPENSES
saved for drivers
That is to say
9.1
MILLION
tons of CO2 saved(2)