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Michelin Distribution Networks

Michelin operates an extensive distribution network in the UK with three entities: ATS Euromaster, a tyre and vehicle services provider, Blackcircles, an online tyre retailer and Tructyre, tyre fleet management experts. These three businesses work across the UK with the intent to meet customer needs with their specialist expertise and convenient service.


ATS Euromaster

ATS Euromaster is a distribution network owned by the Michelin group and was created in 1965. With over 50 years of experience, the network has become one of the leaders in the market of tyre and vehicle repair services in the UK.

ATS Euromaster gained SafeContractor and CHAS approval in 1991 and won the ROSPA Gold Award for five consecutive years between 2014 and 2018, making it the only tyre retailer recognised at this standard.

The network extends over 260 centres across the country and offers a wide range of vehicle maintenance services: MOT, tyre alignment, oil change, batteries, brakes as well as being the tyre specialist for cars, vans and 4x4s - offering a wide range of premium brands to suit your vehicles requirements. Besides tyres, ATS has a wide range of products designed to maintain vehicle performance at optimum levels.

Visit the ATS Euromaster website:

blackcircles logo 2x

Blackcircles is the UK’s leading online retailer – working hard since 2002 to provide motorists with a high quality, customer centric online retail experience.

Ensuring that customers are presented with the best possible shopping experience has been the key to the continued growth of Customer engagement is at the cornerstone of their business – as they look to continually evolve and streamline the tyre buying process.

Customers have always reacted in kind to the philosophy of Today, word of mouth is still one of the biggest drivers of new business, with returning customers making up a large proportion of their monthly sales.

This has also translated into positive reviews of the company on the impartial review website Trustpilot. Over 75,000 customers who purchased their tyres online with, have rated their service as Excellent. is a key part of the online tyre industry, with the website being visited over a million times on a monthly basis. They are the go-to place for impartial advice, with verified and objective customer reviews of tyres being submitted every 5 minutes. has worked incredibly hard to hone a clear, simple and reassuring online customer journey. This, bolstered by the hundreds of thousands of genuine reviews which enable new customers to make informed decisions on their purchase, has transformed the tyre industry; helping to shift a traditionally high street centric industry into the age of the internet.

This dedication to delivering a customer first, intuitive tyre ordering experience has led to being named the Auto Express ‘Best Online Tyre Retailer’ for 5 years – winning the award consecutively since 2014. provides two types of tyre orders to their customers – fully fitted tyres and mail order tyres. Fully fitted orders make up the majority of sales, thanks to the retailer working with a network of over 2,000 independent garages.

Each garage within the network is vetted and today makes up the largest tyre fitting network in the UK. By working with bricks and mortar fitting centres throughout the country, is able to provide a personal touch in the digital age – something that is essential for customer service.

Since 2018, has expanded their business into other markets around the world. Starting with the launch of their Thailand site, has also launched successful iterations of their business in Canada and the Republic of Ireland. With other sites planned in various countries, the Blackcircles brand is developing into a truly international business.

Visit the Blackcircles website:



Tructyre is a Michelin-owned company specialising in the supply of truck tyres and the performance of professional services. The company's vocation is to provide the best possible support to professionals in the management of their fleets.

The company has 70 centres across the country and employs more than 550 qualified technicians capable of providing proactive maintenance of fleet tyres. They have been awarded the ROSPA Silver Award and SafeContractor accreditation, demonstrating that they meet the management and safety standards expected. With 3 ISO certifications on their record, Tructyre is committed to offering trustworthy services along with safe and compliant results.

The Tructyre network offers tyre maintenance services at the professionals' premises, maximising tyre life, reducing fuel consumption and minimising the risk of roadside breakdown. The company also offers a 24/7, 365-day assistance service throughout the country. Tructyre is also a leading specialist in multi-brand commercial tyres and provides professionals with the best advice on how to manage their commercial vehicles to improve the reliability and durability of their tyres.

Visit the Tructyre website:

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