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In the UK, the Michelin Tyre Company Ltd was incorporated on 11  May 1905 and is now, more than one hundred years later involved in many activities not just tyre making, from tyre industry training to economic development and publishing.

We have an extensive sales force supporting the thousands of tyre distributors in the UK and the Republic of Ireland from car tyre to truck, agricultural as well as specialist industrial and earthmover, this is backed by a comprehensive sales and technical support.

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When the Michelin Tyre Company Ltd was incorporated in 1905 it started a journey that has lasted over one hundred years. A journey that has had many twists and turns and more than a few surprises.


Registered office and Stoke factory

Campbell Road 
ST4 4EY  
Tel: 01782 402000  
e-mail: FM-Riverside@michelin.com

Download map & route description

Commercial Head Office and Customer Service Centre for UK and Ireland

Campbell Road 
ST4 4EY  
Tel: 0800 0318 802 
e-mail:  FM-Riverside@michelin.com

Download map & route description


Michelin's UK head office and commercial headquarters is in Stoke-on-Trent with a truck tyre retreading factory. 

The internationally-renowned Michelin Training and Information Centre in Stoke-on-Trent pushes up standards with programmes aimed at transforming knowledge, safety and service across the tyre industry and beyond.

We operate a customer service centre for the UK & Ireland from our Stoke-on-Trent headquarters which provides the first line of contact between us and our customers.

Manufacturing: Retreading in Stoke-on-Trent

At the Stoke-on-Trent factory we retread truck tyres allowing hauliers to get significant extra mileage from their tyres for relatively little extra cost. This also benefits the environment as it reduces the amount of tyre casings that have to be scrapped. These products are branded as Remix and Encore.

Economic development: Michelin Development

Michelin has always been involved in supporting local communities, both socially through participation in local initiatives and in the form of business mentoring and low-cost business loans through Michelin Development. Michelin Development helps local businesses grow and it creates high-quality, sustainable jobs.

Working in conjunction with regional development agencies, local government and business support agencies in Ballymena and Stoke-on-Trent, Michelin Development also aims to stimulate employment creation by attracting inward investment.

More about Michelin Development http://www.michelindevelopment.co.uk

Brand licensing: Michelin Lifestyle Ltd

Based at the Stoke-on-Trent headquarters, Michelin Lifestyle Limited (MLL) is responsible for Michelin's world-wide brand licensing programme. MLL works with licensing partners to develop innovative, stylish and desirable Michelin products in the areas of automotive accessories, cycle accessories, footwear, apparel, accessories and equipment for work, sport and leisure and a range of gifts, collectibles and personal accessories promoting Michelin's heritage and culture.

Tyre Industry Training: Michelin Training Centre (MTIC) in Stoke-on-Trent

Based in Stoke-on-Trent, MTIC provides comprehensive training in all areas of the tyre business. Courses cover all technical aspects related to tyres, accident investigation, hands-on fitting and maintenance techniques, as well as sales, management and health and safety. MTIC also runs mystery shopping exercises and it will create bespoke courses built around exact customer needs

Visit Michelin's Training Centre

Commercial activities: UK & Ireland

Michelin takes pride in having an extensive sales force in the UK and Ireland representing its products. Each member of the sales force is a specialist in one or more ranges of products within their geographical area. All sales staff receive comprehensive and ongoing sales and product training keeping them up to date with the latest developments.

Organisations that we support:

Supporting manufacturing in North Staffordshire. 
More about Make it Stoke-on-Trent

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