Your choice makes a real difference. Find out why!
Did you know that 84% of a tyreās environmental impact happens every time you drive? Letās break it down. The energy consumed while rolling and the tiny particles released from friction with the road are major contributors to tyresā footprint. And still, not all tyres are designed to limit this.(1)
MICHELIN tyres are designed to offer the best set of performances, and in particular:
reduce your vehicleās energy consumption,
offer greater longevity through innovative materials and technologies,
and deliver enhanced abrasion resistance to limit particles emissions.
By choosing MICHELIN tyres, you reduce your environmental impact while getting the most out of your driving experience. Trust our expertise. Choose MICHELIN tyres, designed to wear out 27% slower than competitors.(2) Trust your tyres for longer.(3)
Tyres designed to wear out 27% slower (2)
Trust your tyres for longer
Every mile matters. By choosing MICHELIN tyres, you reduce your environmental impact while getting the most out of your driving experience.
MICHELIN Leads the way
Reduce Energy, Increase Savings
Did you know that 1 full tank out of 5 is consumed by your tyres on average!(4)
At Michelin, thatās no surprise. Since 1992, we have pioneered low energy consumption tyres with the first MICHELIN EnergyTM Saver. Today, with six generations and counting, our tyres are constantly reinvented to use even less energy.(5) All that while ensuring that top performance is not compromised.
Make the smart choice for your everyday drives.
Real Change is Changing Less...
Long-life MICHELIN tyres mean less raw materials used, less replacements, and less costs for you! And we can prove it: in a two-year study conducted in Germany by ADAC, Europe's largest motoring association, across 160 different tyre models, it was shown that our tyres wear out 27% slower than our competitors.(2)
Trust proven longevity backed by decades of innovating, developing and optimising casing, rubber, compounds and tread patterns technologies.
... and leave less behind
If you go the distance, go with complete peace of mind. Our tyres are designed to last longer, go further while leaving behind less. They release 27% fewer particles per km into the environment compared to other brands. These might be small to the naked eye, but they can have a big impact after thousands of journeys.
The ADAC analysis was conducted to determine whether environmentally friendly tyres can also be safe: "The Michelin brand stands out in a particularly positive way. In almost every tyre size tested, the Michelin model offers very low tyre abrasion and, at the same time, performs well in the safety-relevant categories." said ADAC.(2)
Turning our promises into reality
Discover our latest generation of tyre lines for fuel, hybrid and electric vehicles: the MICHELIN Primacy 5 EnergyTM and the MICHELIN Pilot Sport 5 EnergyTM are designed to deliver high performance and optimised energy efficiency over time.
Commit for the planet with Long-Lasting Tyres
Now, thereās no need to pick between long-lasting performance and caring for the planet. By choosing MICHELIN tyres, you can enjoy a smaller carbon footprint without compromising longevity, grip and safety.
Discover MICHELIN's "All-sustainable" approach, how sustainability drives all our decisions.
More reasons to trust our tyres
MICHELIN tyres are designed to offer the best set of performances, from the first to the last mile.(6)
FIND A MICHELIN DEALER
Search among our dealers to find where your tire is available
WHY ARE MICHELIN TYRES THE BEST CHOICE FOR YOU?
At Michelin, we innovate every day to design tyres that deliver long lasting performance and peace of mind. With Michelin, trust your tyres for longer.(3)
LEGAL MENTIONS
(1) Measure thanks to Life Cycle Analysis - LCA single score is a composite indicator of individual environmental impacts. The impact assessment method used is the EF 3.0 method developed by the European Commission.
(2) Source: Based on ADAC survey 2023-2025 analyzing the average tyre wear by tyre manufacturer: a total of 160 models have been tested and at least 5 models of 12 main tyre manufacturers. For more details please see the source: https://assets.adac.de/image/upload/v1749035559/ADAC-eV/KOR/Text/PDF/33478_dppcxx.pdf
(3) Trust your tyres for longer: Michelin most iconic tyre ranges have increased their longevity vs. their previous generation. Results based on tests done by DEKRA, upon Michelin's request, for the following tyrelines: MICHELIN Pilot Sport 5 (test 2021 on 225/40 R18), MICHELIN Pilot Alpin 5 (test 2018 on 225/40 R18), MICHELIN Primacy 5 (test 2024 on 235/45 R18), MICHELIN CrossClimate 3 (test 2025 on 205/55 R16), MICHELIN CrossClimate 2 (test 2020 on 225/45 R17) & MICHELIN CrossClimate 2 SUV (test 2021 on 235/60R18)
(4) Find out more on rolling resistance on the page https://www.michelin.co.uk/auto/advice/tyre-basics/rolling-resistance
(5) Internal calculation comparing MICHELIN EnergyTM (RR>12kg/T) vs MICHELIN e.Primacy and MICHELIN Pilot sport EV (RR <5kg/T)
(6) "Last mile" being understood as until the minimum legal tread depth (1.6 mm in Europe). Please refer to the minimum legal tread depth in your country. The following tyre lines are designed to offer high level of longevity and performance that lasts: MICHELIN CrossClimate 3, MICHELIN CrossClimate 3 sport, MICHELIN CrossClimate 2, MICHELIN CrossClimate 2 SUV, MICHELIN Primacy 5, MICHELIN Primacy 4+, MICHELIN e.Primacy, MICHELIN Pilot Sport 4S, MICHELIN Pilot Sport 5, MICHELIN Pilot Sport EV, MICHELIN Pilot Sport 4 SUV, MICHELIN Alpin 6 and MICHELIN Pilot Alpin 5.
(7) 99.99% of MICHELIN tyres have no returns: Based on Michelin's global internal quality tracker measuring the number of customers returns per million due to manufacturing quality issues (returns reported by dealers to Michelin's salesforce). Data collected worldwide, full year 2024.
(8) The most 5-star consumer ratings: With an impressive 4.7/5 average rating from nearly 128,000 users, and more than 85% of reviews at 5 stars. Based on Wonderflow collecting consumers ratings and reviews from 2020-2024 in 12 countries, on passenger car and van tyres: China, France, United Kingdom, United States, Canada, Spain, Italy, Germany, Turkey, Japan, South Korea and Australia on the following independent websites: https://global.jd.com/, https://www.tirerack.com/, https://discounttire.com/, https://www.tmall.com/, https://www.norauto.es/, https://www.norauto.fr/, https://www.canadiantire.ca/fr.html, https://www.walmart.com/, https://www.samsclub.com/, https://www.pepboys.com/, https://www.centralepneus.fr/, https://www.feuvert.fr/, https://www.discounttiredirect.com/, https://www.tirebuyer.com/, https://www.1001pneus.fr/, https://www.kaltire.com/, https://www.atu.de/, https://reifen.auto.check24.de/, https://www.tyrehood.com/en/, https://www.hepsiburada.com/, https://www.pneus-online.fr/, https://prod.danawa.com/, https://www.amazon.de/, https://www.halfords.com/, https://www.pneumatici-pneus-online.it/, https://www.amazon.com/, https://www.national.co.uk/, https://www.tyroola.com.au/, https://www.gomme-auto.it/, https://www.amazon.co.jp/, https://www.1010tires.com/, https://www.123pneus.fr/, https://www.tirendo.fr/, https://www.mytyres.co.uk/, https://www.tyre-shopper.co.uk/, https://www.reifen.com/de-de, https://minkara.carview.co.jp/, https://www.tirendo.it/, https://point-s.ca/, https://www.neumaticos-online.es/, https://www.consumerreports.org/, https://simpletyre.com, https://www.n11.com/, https://shop.autobacs.com/. Results could show minor discrepancies
(9) The most awarded tyre brand: Based on Michelin's internal survey between 2020 and 2024 in Europe. Michelin passenger car and van tyres have collected 148 podium rankings out of 216 tests, performed by ACE Lenkrad, ADAC, AMS, AUTO BILD, AUTO BILD allrad, AUTO BILD klassik, AUTO BILD reisemobil, AUTO BILD sportscars, AUTO EXPRESS, AUTO STRASSENVERKEHR, AUTO ZEITUNG, The Reifentester, EVO, Gute fahrt, MOOTTORI, PRO MOBIL, SPORTAUTO, TEKNIIKAN MAAILMA, TEKNIKENS VĆRLD , TYRE REVIEWS,VI BILĆGARE, WHATCAR