Blog Assistance
Searching for tyre
Your configuration
What is the of your vehicle?

You're about to start a new search

All the items will be deleted.

Find Dealers
Blog Assistance

Award-winning tyres you can trust

We are the most awarded tyre brand by European independent test reviews.(1) Michelin has earned more awards from independent European test reviews than any other tyre brand. It's not just recognition, it’s also reassurance. And it's no coincidence.
Trust our expertise. Trust your tyres for longer.(2) Choose MICHELIN tyres!

Cookie Privacy

To watch this video, you'll have to accept some cookies from YouTube. Just click on the button below to open the cookie module.

The most awarded tyre brand

Trust your tyres for longer

In Europe, tyres are evaluated by several independent reviews such as ADAC, Auto Bild and Tyre Reviews. Over the past five years, Michelin has been the most awarded tyre brand(1), with 148 podium finishes out of 215 tests. In the same period, Michelin has been the most tested brand, and a benchmark for our competitors. This consistent excellence makes Michelin the trusted choice of experts.

MICHELIN Primacy 5, TYRE OF THE YEAR

At the last Tyre Technology Expo, Europe’s most influential trade event for tyre manufacturing technology and materials, MICHELIN Primacy 5 tyre was recognised for its impressive balance of performance by a jury of more than 25 top industry experts.(3)

View MICHELIN Primacy 5 tyre

Michelin wall of achievements (4)

We're recognized for our tyres by some of the most respected voices in the industry.

Find the right tyre

Searching for tyre
Your configuration
What is the of your vehicle?

You're about to start a new search

All the items will be deleted.

Choose MICHELIN tyres

Since 1889, we've been innovating to offer a range of tyres designed to last and ensure a safe driving experience in all conditions. Wherever your journey leads, trust MICHELIN tyres to keep you moving with confidence.

More reasons to trust our tyres

MICHELIN tyres are designed to offer the best set of performances, from the first to the last mile.(5)

  • The most 5-star consumer ratings

    Our brand achieves an impressive 4.7/5 average from nearly 128,000 reviews.(6)

    Learn more

  • Rigorous quality standards

    <0.01% of MICHELIN tyres are returned (7)

    Learn more

  • Long lasting safety

    MICHELIN tyres are designed to ensure your safety throughout their entire lifespan.

    Learn more

  • Premium car Brands trust Michelin

    MICHELIN tyres are chosen by the most demanding car brands to equip their high-performance vehicles.

    Learn more

  • Tyres designed to last longer, for you and the planet

    MICHELIN tyres wear out 27% slower than our competitors.(8)

    Learn more

  • Race-proven technology for your daily drive

    MICHELIN tyres are designed with technology inspired by our motorsport expertise.

    Learn more
dl widget background

Find a Michelin dealer

Search our dealers to find out where your tyre is available.

City or town

SUBSCRIBE TO OUR NEWSLETTER

For the latest special offers, product launches and road safety tips!

Why are MICHELIN tyres the best choice for you?

At Michelin, we innovate every day to design tyres that deliver long lasting performance and peace of mind. With Michelin, trust your tyres for longer.(2)

Most awarded tyre brand FAQ's

Get answers to your questions!

FAQs about Michelin & Awards

This recognition reflects decades of investment in research and development. At Michelin, innovation is never an end in itself: it's aimed at producing safer, longer-lasting and higher-performing tyres. The awards earned from independent test reviews across Europe confirm, from an external standpoint, that these efforts translate into genuinely high-quality products.

Yes. These are automotive media outlets and specialist test publications, fully independent of Michelin: ADAC (Germany), Auto Bild (and its various editions), Auto Express, Tyre Reviews, What Car, EVO, and Vi Bilägare, among others. Each organisation runs its own testing protocols (braking, grip, wear, wet-road handling, etc.) without any involvement from Michelin in the methodology or the results.

This is an accolade presented at the Tyre Technology Expo, one of the most influential trade events in the European tyre industry. A jury of more than 25 independent industry experts recognised the Primacy 5 for its strong overall balance of performance (safety, comfort, longevity). It's a technical recognition, awarded by industry peers rather than a public-facing jury. For more information, visit www.tiretechnology-expo.com

Beyond marketing value, these tests assess very concrete criteria for daily use: braking distance, wet-road grip, comfort, and longevity. A tyre that consistently earns podium finishes in these tests has therefore demonstrated, independently, its reliability on the factors that genuinely matter for driving safety and comfort.

Premium car brands choose MICHELIN tyres for their reliability, performance under various conditions, and the brand's reputation for excellence in tyre manufacturing. Read more here: https://www.michelin.co.uk/why-michelin/partnership

MICHELIN tyres consistently perform well in independent tests due to their quality, innovative technology, and commitment to safety and longevity.

Executive summary

Michelin stands out as Europe's most awarded tyre brand(1), offering a range of tyres that excel in performance, safety, and durability. Whether you're driving in winter conditions or looking for all-season versatility, Michelin has a tyre to meet your needs. Trust in Michelin's century-long expertise to deliver tyres that enhance your driving experience and safety on the road.
Hey, I am here to help you

I will help you to find your perfect tyre

Your tyre assistant

Hello, I'm your Tyre assistant! How can I help you today?