Editorial Policies and Standards

This site is designed to give all those who get around on wheels, whether by car, motorbike or bicycle, answers to specific questions: why choose MICHELIN tyres? Which MICHELIN tyre should I choose for my vehicle/specific needs? Where can I find tyres near me? How should I look after my tyres?  And many more...

It’s where we provide useful, reliable and accessible information based on our expertise in order to empower you to make informed decisions with complete confidence. We provide answers to real questions with verifiable information and specific advice.

"Michelin is shaping the future as a world-leading manufacturer of life-changing composites and experiences”

As a pioneer in materials science for over 130 years, Michelin can draw on its unique expertise to make significant contributions to societal progress and the development of a more sustainable world. Thanks to its unparalleled mastery of polymer composites, Michelin is constantly innovating in order to manufacture high-quality tyres and components that are critical for transport, construction, aviation, low-carbon energy production, healthcare and other demanding sectors.

The care that Michelin affords to its products and its intimate understanding of their uses allow it to offer its clients exceptional experiences, whether that’s through data-led and AI-empowered solutions for professional fleets or suggestions for restaurants and outstanding hotels based on the MICHELIN Guide.

The Group has a presence in almost 170 countries and employs over 122,000 people, 6,000 of whom work in R&D. In 2025, Michelin filed 237 patents, bringing its total number of active patents worldwide to over 11,800.

In 2025, the MICHELIN brand became one of the top 10 strongest brands in the world (source: Brand Finance), and its financial worth surpassed $10 billion (source: Brand Finance). For the ninth year running, it has reaffirmed its status as the unparalleled leader in tyre brands, both in terms of brand strength and financial worth.

The Communications Department

All the content on this site is produced by Michelin’s editorial team, which is part of the communications department and in direct contact with the Group’s experts so that everyone, regardless of their level, has access to what they need.

• The full range of Michelin automotive products and services

• Tools for finding the right tyre for your vehicle and driving habits

• Our official dealer finder, online or near you

• Practical maintenance, safety, and regulatory advice from professionals

• Content on innovation and competition for industry enthusiasts

Our content is intended for all audiences, from part-time drivers to road enthusiasts and motoring professionals, with the level of detail tailored to each situation. What doesn’t change is our commitment to providing clear information, however familiar you are with the subject.

We address our readers with respect, without being condescending. We naturally adopt a formal tone, not because we want to be distant, but simply out of respect.

Our tone is more informative than it is technical. When we're talking about complex subjects, we take the time to explain them clearly. We avoid jargon when a simple term is enough. We don’t write to impress, we write to be helpful.

Everything we publish is verified. All the information we provide is based on verifiable data and expertise from our teams. There’s no vague content, no waffle.

Everything is written by humans. Our content is produced by professional writers. It’s then reviewed and validated by industry experts, engineers, lawyers, and our marketing and communications teams. Artificial intelligence may be used occasionally in our processes (such as during translation). When this is the case, we make it clear. AI does not override our own judgement or replace editorial responsibility.

We try to be helpful above all else. Good content is content that answers your question. We place emphasis on content that’s clear, structured and genuinely helpful, without being excessive. 

We know our place. Michelin is an expert in tyres and transport. We don’t comment on political or societal issues outside of that sphere. Our content is about what we’re really experts on.

We keep our website up to date. A dedicated team made up of a central content strategist, a global SEO manager (Search Engine Optimisation), performance managers, regional web managers and local representatives ensures the accuracy of our information, regularly updating it and aligning it with the Group’s official positions. The editorial responsibility of the site is assumed by the Michelin Group Communications Department.

Before going live, each piece of content follows a 5-step process, with a specific representative for each step. This process guarantees quality, editorial consistency and the reliability of the information we publish. Each step acts as a point of quality control. No content passes to the next step without being explicitly validated by the person in charge of the current step.

1. Content written by a professional writer
   The author produces the content based on a previously established editorial brief. Guidelines are respected in terms of tone, formatting and position according to the website’s editorial style.

2. Proofreading by an industry expert and specialist in the subject, employed by Michelin
   An expert verifies that the terminology used is precise and that the information is accurate and consistent with industry reality. This step ensures the raw content is accurate before any editorial intervention takes place.

3. Editorial intervention by the Content Strategist at the Michelin Communications Department
   The Content Strategist performs a global proofreading, adapting the content for SEO (Search Engine Optimisation) while ensuring the editorial tone and structure of titles and taglines are respected. This guarantees coherence across the whole website.

4. Page layout designed by the Michelin webmastering team in Pune, India
   The tech team integrates the validated content into the CMS in accordance with the brand’s design guidelines, ensuring that the visuals, tags, formatting and internal links are correct. This team is also responsible for the integration of all language variants.

5. Local validation and publication by local teams
   A member of the local Michelin marketing & communications department, sometimes with the assistance of an SEO agency (Search Engine Optimisation), carries out a final proofreading to ensure local relevance, appropriate tone, and the absence of any errors in collaboration with the local Michelin legal team before giving the green light for publication.

Our experts are connected to various entities within our Group, which helps to guarantee the reliability of our content even further.

• Marketing & Communications: Specialists in client relations and brand awareness who are able to translate complex technical issues into content that’s accessible to anyone.
  

• Research & Development: Engineers and technicians who are specialised in tyre systems and up to date with the latest developments in tyre materials, performance and safety.
  

• Ground & Network: Professionals from our garages and after-sales teams who understand drivers’ everyday realities. Example of profiles:
  

• Road Safety: Individuals who are extremely familiar with the rules, regulations and risks linked to tyre maintenance.
  

• Use & Mobility: People who are familiar with real-life use cases, including seasoned drivers, field testers or transport specialists (electric vehicles, two-wheeled vehicles, goods vehicles).
  

• Legal & Compliance: Experts in current regulation, legal obligations relating to tyre sales, fitting and usage, and international regulatory developments.

  It’s this diverse range of perspectives, from engineering to client relations to road safety, that makes our content both technically sound and immediately helpful for the everyday driver.

If you notice an inaccurate or out-of-date piece of information, point it out to us. We’ll make sure to have it verified and corrected as soon as possible. The quality of this website depends on its readers.

Got a question or a specific problem?  Fill out the form. Our teams are here to listen.

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