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EVERY GESTURE COUNTS

MICHELIN PRESENTS

EVERY GESTURE COUNTS

Experience the genuine passion that brings excellence to life. Get a close up look at some of the world’s best craftsmen, and discover the countless perfect gestures that lead to the perfect driving moment.

WATCH TRAILER

New - Episode 7

AESTHETICS

It is essential to work on aesthetics to showcase performance. Every day, the designers at Technicon Design and Michelin work hard to produce exceptional design and create the perfect chemistry between car and tyre.
<strong>New</strong> - Episode 7, AESTHETICS

Episode 6

INNOVATION

This chef at the 2 Michelin star restaurant Ecco Zürich and this chemist at Michelin share a recipe for innovation: an encyclopaedic knowledge of ingredients and the desire to surpass expectations.

DID YOU KNOW?
  • «Ecco» is Italian and is often said when plates are served.
  • A polymer is like a necklace of 10,000 carefully assembled molecules.
Episode 6, INNOVATION

Episode 5

PRECISION

It takes exceptional precision to create perfection. The slightest error makes all the work that’s come before useless. A master watchmaker and a Michelin mould manufacturer explore the importance of precision.

DID YOU KNOW?
  • In the “chapuis extrême” test, IWC watches are shaken around inside a small container for hours on end, subject to knocks & impacts from all sides.
  • The section of the mould that creates the velvet touch and contrast on the side of the MICHELIN Pilot Sport 4 S tyre is produced by laser.
Episode 5, PRECISION

Episode 4

QUALITY

How do you create products of remarkable quality? A lens production Manager at Vuarnet sunglasses and a Michelin production specialist transform superior raw materials into high performance products.

DID YOU KNOW?
  • In 1960, skier Jean Vuarnet won the gold at the Olympics wearing a pair of sunglasses made by Roger Pouilloux… and the brand was born.
  • There are up to 15 unique rubber materials in a MICHELIN Pilot Sport 4 S tyre.
Episode 4, QUALITY

Episode 3

RIGOUR

A certain way of working, a certain way of thinking, a commitment to leaving nothing to chance... Each gesture of this engine fitter at Mercedes-AMG and this Michelin tyre inspector embody the very essence of rigour.

DID YOU KNOW?
  • At AMG Mercedes, there’s only a single assembler per engine. If at the end of the day he isn’t finished, he puts it aside and finishes the job the next day.
  • Every Michelin tyre that comes out of our factories is checked by hand. Up to 3 times.
Episode 3, RIGOUR

Episode 2

TECHNICITY

What do an accomplished music composer and a Michelin wire drawing operator have in common? The desire to use their technical expertise to move people.

DID YOU KNOW?
  • It took more than 70 musicians and full day to record the new version of Bullitt
  • During the wire drawing process, the 0.5cm thick wire is stretched so that its diameter shrinks that of a human hair (100 micrometres).
Episode 2, TECHNICITY

Episode 1

EMPATHY

A leather craftsman from Maison Chapal and a Michelin tyre designer reveal an unexpected secret to their success: they put themselves in the shoes of those who ultimately use what they make.

DID YOU KNOW?
  • Charles Lindbergh wore a Chapal A1 aviator jacket, a model composed of 10 different skins, when he made his groundbreaking flight across the Atlantic
  • Michelin has 27 patents on the technology that produces the Premium Touch Effect on the side wall of the new MICHELIN Pilot Sport 4 S.
Episode 1, EMPATHY
Genuine passion - Exceptional drive.

Genuine passion - Exceptional drive.

MORE INFO FIND YOURS
Genuine passion - Exceptional drive.

Discover

our partners

Mercedes-AMG

Mercedes-AMG

AMG, around the world, these three distinctive letters embody…

CHAPAL

CHAPAL

Traditional French manufacture specialized in luxury leather garments.

IWC

IWC

Swiss watch manufacturer creating masterpieces of haute horlogerie

PREQUELL

PREQUELL

Thomas Roussel aka Prequell is a composer, arranger & orchestrator

VUARNET

VUARNET

Vuarnet has been making the best mineral sunglasses since 1957.