Experience the genuine passion that brings excellence to life. Get a close up look at some of the world’s best craftsmen, and discover the countless perfect gestures that lead to the perfect driving moment.WATCH TRAILER
A leather craftsman from Maison Chapal and a Michelin tyre designer reveal an unexpected secret to their success: they put themselves in the shoes of those who ultimately use what they make.DID YOU KNOW?
What do an accomplished music composer and a Michelin wire drawing operator have in common? The desire to use their technical expertise to move people.DID YOU KNOW?
A certain way of working, a certain way of thinking, a commitment to leaving nothing to chance... Each gesture of this engine fitter at Mercedes-AMG and this Michelin tyre inspector embody the very essence of rigour.DID YOU KNOW?
How do you create products of remarkable quality? A lens production Manager at Vuarnet sunglasses and a Michelin production specialist transform superior raw materials into high performance products.DID YOU KNOW?
It takes exceptional precision to create perfection. The slightest error makes all the work that’s come before useless. A master watchmaker and a Michelin mould manufacturer explore the importance of precision.DID YOU KNOW?
AMG, around the world, these three distinctive letters embody…MORE ON MERCEDES-AMG
Traditional French manufacture specialized in luxury leather garments.MORE ON CHAPAL
Swiss watch manufacturer creating masterpieces of haute horlogerieMORE ON IWC
Thomas Roussel aka Prequell is a composer, arranger & orchestratorMORE ON PREQUELL
Vuarnet has been making the best mineral sunglasses since 1957.MORE ON VUARNET
AMG, around the world, these three distinctive letters embody automotive high performance, exclusivity and dynamic driving pleasure.www.mercedes-amg.com
Maison Chapal is a traditional French manufacture specialized in luxury leather garments and accessories since 1832. The world of the automobile, a passion of the brand’s designer, is a constant source of inspiration.www.chapal.fr
Since 1868, the Swiss watch manufacturer IWC Schaffhausen have been creating masterpieces of haute horlogerie that combine precision engineering with exclusive design.www.iwc.com
Thomas Roussel aka Prequell is a Parisian music composer, arranger and orchestrator. He creates stunning soundtracks for fashion shows, movies, and advertising as well as producing groundbreaking personal work.www.prequell.fr
Inspired by French elegance and excellence in sport, Vuarnet has been making the best mineral sunglasses since 1957. Manufactured exclusively in France in our factory, Vuarnet lenses are made in mineral glass as opposed to the more common plastic “glass”. Each lens is discretely engraved with a “V”on ski.www.vuarnet.com