peugeot e3008


Exclusive supplier for the new Peugeot 3008 and E-3008

Michelin will exclusively equip the new Peugeot 3008 and E-3008 sold in Europe

Michelin engineers have worked for three years on the development of the tyre ranges for the future Peugeot 3008 and E-3008(1). The specifications included extremely high expectations in terms of safety on wet and dry surfaces, and also key criteria such as long life and energy efficiency, areas of expertise in which Michelin is recognised as being a leader. Hybrid or 100% electric, all the versions in the Peugeot 3008 range will receive tailor-made tyres.

Philippe Jacquin


Vice-president of car and light truck tyre development at Michelin

The electric vehicle is changing several paradigms in terms of tyres. It increases the tyre’s level of demand on multiple criteria in a simultaneous fashion, which represents a challenge for our engineers. In fact, making theoretically contradictory characteristics advance together is in the DNA of Michelin, which ceaselessly pushes the boundary of its tyre performances. For more than 10 years we have been working on understanding the specific features of electric vehicles with regard to tyres. The biggest change comes from the weight, which is always heavier, as these are battery-powered vehicles. The same dimension of tyre must sometimes carry a few dozen (mild-hybrid technology) to several hundred additional kilograms on electric (BEV) models. Furthermore, the fact that the electric motors deliver their maximum torque as of start up adds extra stress, to which the effects of regenerative braking are added. This increase in traction and braking stress, combined with the increase in weight is likely to speed up wear. We have taken these elements into consideration in our development process, and this is what has allowed us to supply our partner with specific tyres. You could say that the tyres for the new Peugeot 3008 meet all these criteria and have truly been made for it!

To cover the needs of all the new Peugeot 3008 and E-3008 versions, three tyre ranges (2)two summer and one all-season – are offered, for 19- and 20-inch rims:

Michelin has deployed significant industrial means to accompany the commercial success of the new Peugeot SUV. The European factories in Vitoria and Valladolid in Spain, Cuneo in Italy, and Bad Kreuznach in Germany will supply the MICHELIN e.Primacy, MICHELIN Pilot Sport 4 SUV, and MICHELIN CrossClimate 2 SUV, and will exclusively equip all Peugeot 3008 and E-3008(2). Manufacture that is as close as possible to the markets.


(1) -  For the European market


(2) - For Europe : MICHELIN e.PRIMACY & MICHELIN CrossClimate 2 SUV. For vehicle sold outside Europe: MICHELIN Pilot Sport 4 SUV

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