Powered by Michelin, its partners and you, our friends, we look forward to sharing a month of exclusive online activations and content focused firmly on the car, motorcycle and cycling community! With darker evenings drawing in, and Motorsport transitioning to the ‘off-season’, we hope you’ll enjoy spending some time with like-minded enthusiasts. We’ll be offering exciting prize draws, including money-can’t buy experiences. So, take a seat, invite some friends, and join the ride!
Experience a Hot Lap at Silverstone
We recently jumped on board with British racing driver Matt Chapman to experience a hot lap in a Aston Martin V8 Vantage, equipped with Michelin tyres at the home of British racing Silverstone.
Future of Mobility
How can you keep your carbon footprint down while driving just about anywhere these days? Petrol Ped has been taking a closer look into the future of mobility, and how hydrogen-powered vehicles can influence the automotive industry.
Take a pic of your pride and joy and create with the power of AI!
Upload a photo of your car, SUV, van, motorhome, motorbike or bike to the Michelin Visualiser. Select from a wide choice of backgrounds, edit and share. Follow @MichelinUK on Instagram and upload your photo with #MMiM
Not just any Garage
Self-confessed petrolhead and Michelin Brand Ambassador, James William Walker -“Mr JWW” invites you for a private viewing of his favourite cars. Proudly ‘all drivers’, James talks downforce, drag coefficient and removeable paint. Alongside some very special Porsches, James shares his admiration for the Senna, Valkyrie and Koenigsegg – and why there’s even room in his heart for MICHELIN’s narrowest car tyre, the 115/80 R15.
Men in their Sheds
Rob Warner, ex-Pro downhill MTB racer and Red Bull commentator takes you on an intimate tour of his most important bikes. Discover game changing innovations that helped Rob become the first ever British rider to win a round of the UCI Mountain Bike World Cup.
Take on Joe Achilles
Are you game enough? Can you ‘Pilot’ the Michelin-tyred Porsche 911 RSR (991) 2017 quicker than Professional driver and occasional sim racer, Joe Achilles? Tackling the famous Goodwood circuit. Time to beat 1:10:578, let the challenge begin…
Dougie Lampkin pays a visit to Michelin
Take a ride on the wild side. Dougie Lampkin, Trial Bike Champion makes a visit to the Michelin site in Stoke-on-Trent. Health & Safety have been informed…
Drive Torque Podcast Special!
Join Peter Greaves, better known as Petrol Ped for a fact-packed, special edition of the Drive Torque Podcast with fellow car enthusiast, Joe Achilles. Take a journey with the pair as they discuss the finer things in life: food, cars, bikes and just occasionally tyres too…