Geoffrey Marcet is the Global Gaming & Influence Marketing Manager at Michelin, where he leads the definition and deployment of innovative gaming and influence engagement strategies across the Group.
With over 12 years of experience at Michelin, he has built a solid operational and leadership background through roles in Truck Account Management and Motorsport, where he managed quality verification activities for high-performance tyres in demanding competitive environments.
For the past three years, Geoffrey has been responsible for structuring and scaling Michelin’s global approach to gaming and influence marketing. In this role, he drives the integration of emerging digital ecosystems into the Group’s brand and communication strategies, with a focus on audience engagement, brand relevance, and new growth opportunities.
His career trajectory reflects a strong entrepreneurial mindset and the ability to leverage personal expertise to unlock new strategic fields for the company.
Recognised as a subject-matter expert, Geoffrey regularly represents Michelin at international events and industry forums, contributing to thought leadership on gaming and influence marketing trends and their impact on brand transformation.