Jérôme Aigouy joined Michelin in 2008 and has developed extensive product and customer expertise through a variety of roles in sales, training, technical product support, and product marketing.
Throughout his career, he has held product expert positions across several tyre categories, including motorcycle, bicycle, passenger car, light truck, and 4x4 tyres, giving him a broad understanding of both products and customer expectations.
He currently serves as European Product Category Manager for Michelin. In this role, he works closely with product, marketing and sales teams across European markets to develop customer-focused strategies combining innovation, performance, and sustainability.
Jérôme has contributed to the European launches of several major product ranges, including Michelin Alpin 7, Michelin Primacy 5, Michelin CrossClimate 3 and Michelin CrossClimate 3 Sport.
He holds a Master’s degree in European Marketing and Management. His long-standing passion for cars, driving, and mobility complements his professional expertise and in-depth understanding of the tyre market.