Pierre-André Chalamel is a Global Digital Content Manager at Michelin, specialising in web and search-driven engagement strategies.
With over 25 years of experience in digital communication, he has developed deep expertise in content strategy, brand communication, and digital ecosystems, both within central teams and regional organisations. His background also includes leadership roles in digital and social media, where he implemented large-scale initiatives such as intranet transformation, employee ambassador programs, and digital content platforms.
For the past four years, he has been responsible for defining and deploying 360° content strategies aligned with the Group’s communication objectives. His role includes optimising user journeys across digital platforms, developing high-performing SEO / GEO-driven content, and ensuring consistency and relevance across touchpoints.
Pierre-André is an expert in SEO-driven content and user journey optimisation across web ecosystems. He plays a key role in structuring multi-channel editorial programs, including global initiatives.
He drives cross-functional collaboration to deliver scalable, performance-oriented content solutions supporting business objectives.