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Adrien Perrier-Cussac Michelin Motorsport Communication Manager

With 28 years at Michelin, including more than 23 years in motorsport communications and sports marketing, Adrien Perrier-Cussac is a recognised expert in leveraging international racing platforms to strengthen brand visibility and engagement.

His experience covers Michelin’s involvement in the world's most prestigious championships, including Formula 1, MotoGP, WRC, FIA Formula championships, IMSA, and Endurance Racing. He combines deep expertise in strategic communications, sports partnerships, rights management, marketing activation, and community engagement.

A pioneer of social media at Michelin, Adrien has helped shape innovative digital ecosystems and immersive fan experiences, contributing to Michelin’s reputation as a leading, forward-thinking motorsport brand.

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